We put email
to work for
your business.

Email shouldn't be the thing that always gets pushed to next week. We handle the strategy, copy, and automation so your emails actually sell stuff.

Customer journeylive
  • 1
    Visitor arrivedfrom google.com
    now
  • 2
    Signed upjoined list
  • 3
    Welcome email sentdelivered
  • 4
    Opened in 4 minsgood signal
  • 5
    Clicked pricingwarm lead
  • 6
    First order placed+ £48
  • 7
    Came back 12 days laterrepeat customer
Cycle #1Revenue£12,480
DannyTeresa

👋 Hi. We're Danny and Teresa.

Email marketing's brilliant when it's working. Unfortunately, a lot of businesses end up with neglected lists, broken automations and platforms everybody's slightly scared of touching.

We've seen campaigns drifting into spam, abandoned flows from 2021 still firing away in the background, and mailing lists so messy nobody's quite sure who's getting what anymore.

That's normally the point somebody gets in touch and says something along the lines of, "I think our email marketing might be a bit of a mess."

Services

Pick the email problem everyone's been quietly ignoring.

Campaigns sat in drafts. Automations doing weird things in the background. Deliverability quietly falling off a cliff. That's normally where we come in.

SERVICE • CAMPAIGNS

Campaigns that earn their place in the inbox

Most businesses send far too many emails that achieve absolutely nothing. We write and manage campaigns people actually open, click and buy from instead of adding more noise to the pile.

Campaign #142Sent
Promo MayScheduled
Nurture #03Live
Open
48%
CTR
12%
Rev
£24k
SERVICE • AUTOMATION

Automations that don't quietly fall apart after six months

Loads of automations look clever right up until you realise nobody's clicking anything, buying anything or even finishing the journey. We build flows that actually move people somewhere useful.

Welcome FlowLive
Sign-up
Welcome
Browse
Offer
No click
Win-back
Flows live
8
Triggers
14
  • Welcome and nurture flows
  • Abandoned basket and win back emails
  • Lead qualification and follow up
  • Behaviour based automation
  • CRM and platform integrations
SERVICE • TECHNICAL

The technical stuff nobody wants to deal with

The behind the scenes bits everybody keeps meaning to sort out 'next week' until two years pass and the platform starts behaving strangely. Weirdly, we actually enjoy this bit.

Deliverability Health
Inbox placement94%
Domain rep88%
List quality72%
Tracking checkPass
Segment cleanPass
  • Deliverability and warming
  • Tracking and segmentation
  • Template fixes and QA
  • List cleaning and reporting
  • Ongoing email management
Free · Every few weeks

The Email Roast Club

Every few weeks we take a real marketing email, pull it apart and explain why it either worked brilliantly or absolutely fell on its arse. You'll get:

  • Quick fixes you can steal immediately
  • Real examples of what works
  • A few gentle attacks on terrible email marketing
  • Occasional prizes and referral stuff when we're feeling generous

Don't miss the next roast

Let's talk email

If your emails aren't doing what they should, let's have a quick chat. No pitch. No homework.

Little Ridge Services Limited T/A The Email People

Company number: 13653762 | VAT number: 504545215 | ICO reference: ZB857472

Registered office: Sidings House, Sidings Court, Doncaster, England, DN4 5NU

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